How do I get in Google’s Knowledge Graph?
What is Google’s Knowledge Graph?
Google’s Knowledge Graph is a search feature that answers users’ queries without requiring them to click through to one of the results. Google does this by picking quality content from other sites (also called “scraping”) and showing it at the top or side of search results.
The Knowledge Graph uses latent semantic indexing (LSI) to understand the context of a user’s query and present information that is most likely to answer it.
This is all done mechanically, as Google’s machine-learning algorithms have made its search engine incredibly sophisticated.
1. Create a page on Wikipedia
Wikipedia is the authoritative Internet source for all information. Like it or not, most of Google’s Knowledge Graph results pull straight from Wikipedia.
So naturally, it helps to have a page named after your company, yourself, or whatever else you want to get into Google’s Knowledge Graph.
2. Create a page on Wikidata.org
Wikidata is another open-source project that’s become highly trusted over the past few years. It serves a meaningfully more niche audience than Wikipedia, but it has the same impact.
3. Create social media profiles
you should have profiles on Facebook, Twitter, Pinterest and LinkedIn
If you don’t already have them, create appropriate social media profiles for yourself, your company, and any other entity you want to promote via the Knowledge Graph.
These will come in handy later since Google shows social profile links in their Knowledge Graph results.
You should have profiles on at least:
Facebook Twitter Pinterest LinkedIn
You can use other platforms, too, but these are the big four social networks that’ll show up in Knowledge Graph results.
4. Implement Schema markup on your site
Schema markup makes it easier for search engines to read the pages on your site.
Schema is a little tricky to start using, but once you implement it correctly, it helps Google properly organize the information on your site. That gives you an advantage in search results — especially rich elements like the Knowledge Graph.
You may feel like you’re spoon-feeding information to Google, and you’re pretty much right. But by making that information easy to find and organize, you can get a major leg up over your competitors.
5. Content and format
When you’re writing the page you want to show up in the Knowledge Graph, it’s important that you write for your audience — not Google’s algorithm.
Google values the information that’s written for human readers since it’ll be the most helpful to their users. When you create content with your reader in mind, you’re much more likely to get Google’s attention.
6. Keyword use
All content needs to use keywords to show up in Google search results. Optimize in CMS (WordPress,…)
Keywords still impact your content, especially if you want to get on the Knowledge Graph.
Your keywords should show up in the following places:
Image names and alt descriptions
Introduction, body, and conclusion paragraphs
7. Promote your content
You can start by submitting the URL straight to Google.
You can also promote your page through your social media profiles, or even take our paid ads
Eventually, Google will crawl your page. When it does, it’ll see the excellent content you’ve produced and the concise explanation of your concept.
And if you’ve made it user-friendly, you’ll probably end up in the Knowledge Graph.
More tips for getting in the Knowledge Graph
To get in the Knowledge Graph, you need to streamline your content.
That means it needs:
· Attractive, eye-catching title
· Keyword-rich subheadings
· Bulleted or numbered lists
· Brief conclusions with calls to action
· Efficient HTML coding and Schema markup
You also shouldn’t try to get in the Knowledge Graph before recovering from a Google penalty, if you have one.