Market analysis for FDI companies entering Vietnam

Desk research from abroad tells you Vietnam is growing. It does not tell you which three distributors matter in your category, what your competitor charges an industrial-park customer in Bình Dương, or whether your product needs a Vietnamese registration before it can be sold. We answer those questions with field research done in Vietnamese by people who know the industrial economy of the south, and we report in English or Japanese in a format your head office can act on.

What we deliver

  • Market sizing and segmentation — demand by industry, region and customer type, triangulated from customs data, industry associations, industrial-park tenant lists and interviews.
  • Competitor mapping — who sells, through whom, at what price, with what service; mystery-shopping and price benchmarks where useful.
  • Distributor and supplier shortlists — vetted candidates with capabilities, references, financial signals and our meeting notes.
  • Customer interviews — structured interviews with plant managers, procurement and engineers, in Vietnamese, Japanese or Korean, transcribed and summarised.
  • Regulatory snapshot — import duties and FTA eligibility, product registration, labelling, licences, with the relevant decree numbers.
  • Site and industrial-park comparison — land or factory rental costs, utilities, labour availability, incentives and logistics for VSIP, Amata, Long Thành, Hải Phòng, Bắc Ninh and others.

How it works

  1. Scoping call and a written question list; fixed-price proposal within three business days.
  2. Desk research and data pull in week one; field interviews and site visits in weeks two to four.
  3. Interim findings call; final report (PowerPoint and PDF) and a one-hour debrief; raw interview notes included.

Indicative scope and pricing

A focused study (one product category, southern Vietnam, 8–12 interviews) takes two to three weeks. A national entry study with distributor selection and site comparison takes four to six weeks. Every project is quoted fixed-price in VND or USD after scoping.

FAQ

Do you also help execute?

Yes. Because we rent equipment, print POSM, staff exhibitions and house teams, the report ends with a practical plan we can start on the following week.

Can you research the north of Vietnam?

Yes. Field work in Hà Nội, Bắc Ninh and Hải Phòng is done by our northern partners under our management.

Is the data confidential?

Yes. A non-disclosure agreement is signed before scoping; interview sources are anonymised in the report unless they agree to be named.

Tell us what you need

Send a brief in English, Vietnamese or Japanese. You get a scope, a timeline and a VND or USD quotation within one business day. Request a quote · Zalo / WhatsApp 0902 327 669.